Tout sur la gamme DS de Citroën : DS3, DS4, DS5 et autres projets en cours

Pub DS5 AngleterreDepuis 2008, Citroën UK (Royaume-Unis) est partenaire du club de foot Arsenal. La marque sponsorise divers évènements pour le club à travers le monde.
Une nouvelle publicité pour DS5 mets en action les joueurs du club qui accompagnent des danseuses étoiles sur un ballet. Pour les fans de foot, voir Alex Song, Bacary Sagna, Wojciech Szczesny et Alex Oxlade-Chamberlain en danseurs étoiles vaut le détour.

Le slogan de cette publicité est « The Refined, Redefined », comprenez « Le raffiné redéfini », visant à mettre en avant le raffinement à la française, avec une note d’humour.

Ce spot diffusé en Angleterre en avril 2012 a été créé par l’agence Euro RSCG London.

20 commentaires

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